Fractional revenue operations
Build a revenue engine you can trust.
We build and fix the systems
behind your revenue.
Does any of this sound familiar?
“I can tell you what we closed. I can’t tell you what we’ll close.”
“The forecast changes every week, and none of the versions were right.”
“We find out a deal is dead when we ask why it’s still open.”
“Somewhere between the demo and the proposal, deals just stop.”
None of these are a people problem. They’re what happens when a sales team grows faster than the systems behind it.
What it is costing you?
Hidden inefficiencies add up.
Here’s where revenue slips away.
Leads going cold.
High-intent leads slip away without follow-up.
7×
more likely to qualify
Contact within an hour and a lead is about seven times more likely to qualify.
Harvard Business Review · 2011
Deals stalling.
Opportunities get stuck and lose momentum.
40–60%
lost to no decision
Between 40% and 60% of B2B deals are lost to no decision at all.
The JOLT Effect · 2022
Long rep ramp up.
New hires take months to reach full productivity.
5.7
months to full ramp
A new account executive takes about 5.7 months to reach full productivity.
The Bridge Group
Software never implemented.
Tools get purchased but never fully adopted.
46%
licences go unused
Around 46% of the SaaS licences companies buy are never used.
Zylo · 2025
Forecast no one believes.
Inaccurate data leads to poor decisions.
<50%
trust the forecast
Fewer than half of sales leaders have high confidence in their forecast.
Gartner · 2020
Selling time lost to admin.
Reps spend hours on manual work instead of selling.
<30%
time spent selling
Reps spend under 30% of their time actually selling.
Salesforce, State of Sales
This is revenue you could
already have.
Book a free Health Check →
Our five pillars
They cover the foundations of the entire revenue path — from a lead arriving to becoming a loyal customer.
01
CRM & data health
Can you trust what your systems are telling you?
What good looks like
One system of record the team trusts, with a named owner and a short list of mandatory fields.
02
Sales process
Is how you sell well defined and repeatable?
What good looks like
Written stages with clear exit criteria that every rep follows, and a repeatable way to ramp a new hire.
03
Pipeline & forecasting
Can you plan the next quarter with confidence?
What good looks like
An agreed method and shared definitions landing within 10–15% of the number, with visible stage-by-stage conversion.
04
Tool stack
Are you using what you’re paying for?
What good looks like
A deliberate stack where every tool is adopted, integrated and clearly earning its cost.
05
Marketing, sales & customer success
Are the three teams working towards the same goal?
What good looks like
One shared definition of a qualified lead, clean handoffs both ways, and a named owner for churn and expansion.
Pick your starting point
From a 30-minute conversation to a fully rebuilt revenue engine — take it as far as you need.
01
Revenue Engine Health Check
Free
A 30-minute call and a one-page scorecard.
02
Revenue Engine Audit
4 weeks
A full diagnosis of all five pillars, and a prioritised plan to fix them.
03
Revenue Engine Rebuild
Project-based
The execution of the Audit — every fix on the roadmap, built and documented.
04
Revenue Engine Partner
Monthly retainer
Senior RevOps support on subscription. Flexible hours, no fixed term, and an engine that keeps evolving as you grow.
Why Revenue House
Everything is structured to strengthen your revenue engine — and to keep it that way.
Revenue is all we do
We know where to look and how to solve them.
No black boxes
Everything is documented and visible to your team.
Shaped around your needs
Flexible support that scales with you.
Fixed scope, fixed price
No surprises.
Deep in the detail
We see it through until it’s built and running.
No vendor agenda
Built around what you actually need.
Everything here has the same goal: a revenue engine you can trust, and a team that knows exactly how it works.
Are we the right fit for you?
We’d rather tell you it’s too early than take the project anyway. Here’s when the work pays off, and when it doesn’t.
You have a sales team, and revenue growing faster than the systems behind it
Decisions get made on numbers nobody fully understands
A CRM is in place — or about to be — and it needs to work properly
Reports get rebuilt by hand before every board meeting
New reps learn by shadowing, because nothing is written down
Still searching for product-market fit — customers come first, systems later
No CRM, with no intention of adopting one
The immediate need is more leads, not a better engine
Sales is still founder-led, and there’s no team yet to build a process around
The team works better informally, and wants to keep it that way
Tools we work with
Tool-agnostic by principle. These are the platforms we work in most often.
Salesforce
Salesforce
CRM architecture, flows, validation and reporting built to stay clean at scale.
HubSpot
HubSpot
CRM architecture, lifecycle design, automation, reporting and process optimisation.
Pipedrive
Pipedrive
Pipeline setup, automation and honest reporting for lean sales teams.
Salesloft
Salesloft
Cadences, engagement workflows and activity data that feeds back into the CRM.
Looker
Looker
Dashboards and modelled metrics the whole company can trust.
Zapier
Zapier
Lightweight integrations that connect the stack without engineering time.
Clay
Clay
Data enrichment and outbound workflows that keep records complete.
Make
Make
Multi-step automations across the whole revenue stack.
Notion
Notion
Playbooks and process documentation your team can actually find.
Intercom
Intercom
Support and lifecycle messaging wired into the same customer record.
Metabase
Metabase
Self-serve dashboards on numbers the whole team recognises.
Outreach
Outreach
Sales engagement and sequencing that keeps pipeline moving.
Stripe
Stripe
Billing and revenue data reconciled with what the CRM believes.
Start with a Health Check
Build a revenue engine you can trust.
Get on a free 30-minute call and walk away with a clear view of where your revenue engine stands.